Most moms we know start out with the goal of wanting to serve their kids the best food possible. But often those best intentions get chipped away by so many outside influences: too many demands on their time, the convenience of packaged and processed foods, and the constant seduction of marketing to kids. This week we’re going to look at the news through a mom’s perspective. What’s happening that can make things better or easier for us to serve healthy food to our kids?
Advertising to Kids: First up in the news is the release by the FTC of proposed voluntary guidelines for marketing to children. The FTC, noting that one in three children is obese, issued a statement saying that, “The proposed voluntary principles are designed to encourage stronger and more meaningful self-regulation by the food industry and to support parents’ efforts to get their kids to eat healthier foods.”
Will it make a difference? The nonprofit group Children Now remains skeptical. “As the recent Children Now study on food marketing revealed, the food and beverage industry’s ‘Better-for-You’ initiative failed to achieve promised improvements in the nutritional quality of foods advertised. The standards proposed today similarly rely on voluntary efforts, and would not be fully implemented until 2021. With the current generation of American children predicted to have a shorter lifespan than their parents due to obesity related concerns, our nation must take aggressive action now to address this epidemic.”
Still, as Thrive Children’s points out, Fred and Barney Flintstone used to advertise cigarettes, so we’ve made at least some progress.
What else is out there for moms this week?
What’s For Dinner?: Looking for more inspiration and food news? This week the Washington Post rolled out a new famiy nutrition blog called The Family Dish. Author Domenica Marchetti can also be found at Domenica Cooks.
Whole Family Cooking: Looking from inspiration from other parents? Kitchen Table Parents is hosting a “Whole Family Cooking” teleseminar on Tuesday, May 10 at 9pm Eastern/6pm Pacific time. It’s free to registered members of Kitchen Table parents (registration is free, or you can pay for an upgraded membership).
“Real” Fruit: Also this week Fooducate gives us a reminder that moms need to scrupulous about reading labels, especially for claims like “real fruit.” Remember that fruit roll-ups are basically sticky sugar. If you want real fruit, eat real fruit.
Mother’s Day Recipes: Last, in honor of all of those great moms out there, we hope someone will cook something nice for you. Some of our great new friends from Camp Blogaway have some good ideas to share: How about these vegan and gluten-free avocado scones from Family Fresh Cooking? Or how about this strawberry stuffed french toast from Kitchy Cooking? We love these lemon bars (just like mom used to make!) from Average Betty. And if you’re looking for the perfect finish, you can top off your afternoon with this pretty strawberry and brown butter shortcake from Recipe Girl.
Happy Friday, and Happy Mother’s Day to all of the beautiful moms out there!